BOOKS

• ABOVE PORTLAND

  ABOVE PORTLAND

  Rebranded the entire Above series to have a fresh modern yet classic look with the design of the newest edition, Above Portland. Edited and ordered hundreds of photographs to create a beautiful flow to these images. Worked closely with the photographer, writer and publisher to make the presentation of the book cohesive and as easy to follow as a map. Through the stunning aerial photography of Bruce Forster, Above Portland offers a unique and beautiful perspective on the picturesque region of Portland, Oregon and its surrounding areas.

  144 pgs. Released Nov. 2010

  [ CAMERON+COMPANY ]

  

• SAFE IN THE ARMS

  SAFE IN THE ARMS OF LOVE

  Designed this book cover-to-cover to feel warm, friendly and elegant for its subject matter: bonding with baby. Selected the illustrator Anne Kristin Hagesaether for her painterly style. Mixed black and white photography for inside pages with soft colors.

  80 pgs. Released 2011

  [ WISE PARENTING PRESS ]

  

• VIBRANT NATION

  VIBRANT NATION: WHAT BOOMER WOMEN 50+ KNOW, THINK, DO & BUY

  Designed this book cover-to-cover to reflect the subject: boomer women 50+. The pages are colorful and vibrant yet clean and smart. Written for advertising teams as a guide to direct marketing to this often misunderstood population.

  260 pgs. Released Nov. 2010

  [ VIBRANT NATION ]

  

• X-FILES

  THE COMPLETE X-FILES

  Designed this book cover-to-cover for Palace Press. Worked with editor Lisa Fitzpatrick. Edited, cropped, and sequenced over 1,000 images from FOX by episode. Designed spot-gloss “hidden” art based on images from series through out book.

  248 pgs.

  [ PALACE PRESS ]

  

• INDIANA JONES

  INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL: A PHOTOGRAPHIC JOURNAL

  Designed book cover-to-cover for Palace Press. Showcase of photographer David James' work, Lucas Film wanted book to feel like a gallery. Edited, cropped, and sequenced over 1,000 images from Lucas Film.

  192 pgs.

  [ PALACE PRESS ]

  

• ANTARCTICA

  ANTARCTICA: A CALL TO ACTION

  Worked in tandem to design this mini coffee table book for master photographer, Sebastian Copeland who issues a global clarion call in his latest book Antarctica: A Call to Action. Copeland's awe-inspiring images of the frozen continent capture the beauty of the glaciers, biodiversity, and wild wide seas of the Drake.

  96 pgs.

  [ PALACE PRESS ]

  

• WISE WOMEN

  WISE WOMEN: WORLD'S BEST ADVICE

  Designed this two-color coffee-table book (7x7") of quotations for and by women by author BJ Gallagher. Found or created, on a shoe-string budget, all the photographs and illustrations.

  112 pgs.

  [ PALACE PRESS ]

  

• MR. CLAVI CHORD

  MR. CLAVI CHORD

  Designed this children's book cover-to-cover. Worked with the writer and illustrator to create a book design that would appeal to children while giving room for the playful story and bold illustrations.

  44 pgs.

  [ LOVELIGHT PRESS ]

  

BOOK COVERS

• SOULSPACE

  SOULSPACE

  Designed this warm and spacious cover for SoulSpace by interior designer Xorin Balbes. Xorin Balbes created his eight-stage SoulSpace process to help his clients create homes that reflect and celebrate what is essential about their inhabitants. Sourced photograph to be used as an illustration.

  [ NEW WORLD LIBRARY ]

  

• FUN WAYS TO PLAY

  FUN WAYS TO PLAY

  Re-designed the covers for these two popular, classic companion books sold by Gymboree. Sourced the photographers to create images for the cover.

  [ WELDON OWEN ]

  

• THE ODYSSEY

  THE ODYSSEY

  A modern redesign for a timeless classic. Lost at sea. Robert Fagles's translation is a jaw-droppingly beautiful rendering of Homer's Odyssey, the most accessible and enthralling epic of classical Greece.

  [ PROPOSED ]

  

• SUPERSTITION

  STREETSIDE STORIES: SUPERSTITION

  Photo-Illustration / Design / Photography

  Worked with non-profit organization to design their yearly anthology of children's stories for five years. Photographed kids to put on the covers. The book was always a big hit for these middle school kids.

  [ STREETSIDE STORIES ]

  

• DREAM SOUP

  STREETSIDE STORIES: DREAM SOUP

  Cover Design / Photography

  Worked with non-profit organization to design their yearly anthology of children's stories for five years. Photographed kids to put on the covers. The book was always a big hit for these middle school kids.

  [ STREETSIDE STORIES ]

  

• LES MISERABLES

  LES MISERABLES

  A series of classic books redesigned with modern and clean approach to the cover design, a way to reinterpret the classics.

  [ PROPOSED ]

  

• MY ÁNTONIA

  MY ÁNTONIA

  A series of classic books redesigned with modern and clean approach to the cover design, a way to reinterpret the classics.

  [ PROPOSED ]

  

• SONNETS

  THE ART OF SHAKESPEARE'S SONNETS

  A modern redesign for a timeless classic. Along with being the world's greatest playwright, his unparalleled genius for rhyme and meter make him also one of the greatest poets, evidenced by the 154 sonnets he penned throughout his life.

  [ PROPOSED ]

  

• JANE JACOBS

  JANE JACOBS

  These classic books are redesigned as a tribute to the author: urbanist, writer and activist, best known for The Death and Life of Great American Cities (1961), a powerful critique of the urban renewal policies of the 1950s in the U.S.

  [ PROPOSED ]

  

MARKETING

• THIS IS WESTFIELD

  THIS IS WESTFIELD

  Designed this book cover-to-cover for Westfield Marketing. Tool to introduce the Westfield brand to new employees, vendors and investors. Used graphs, maps, statistics as art elements. Sourced 50% of images and selected from Westfield image archive.

  44 pgs.

  [ WESTFIELD ]

  

• WOW WORKBOOK

  WOW WORKBOOK

  Designed this training workbook, a tool to inspire and teach new employees. Needed to feel fun yet also professional. Worked closely with Westfield's National Training Director to make sure every detail met the specific content needs of the training workshop.

  44 pgs.

  [ WESTFIELD ]

  

• DWR

  DWR BEDDING CATALOG

  Designed catalog for new product line: bedding & linens. Worked with Jennifer Morla.

  [ DESIGN WITHIN REACH ]

  

• SKIN GUIDE

  MAKE-UP ARTIST SKIN GUIDE

  Designed book cover to cover, as well as sourced and managed printing for client Estee Lauder / Rodan+Fields, who wanted an educational piece customers would want to take away — with appealing colors and small size. Innovation: Split wire-o binding.

  30 pgs.

  [ ESTEE LAUDER ]

  

• GARDEN RETREAT

  GARDEN RETREAT

  Designed 6-page accordian-fold booklet.

  [ WESTFIELD ]

  

PACKAGING

• GAP G

  G - FRAGRANCE FOR MEN

  Design-directed the packaging design for new men's fragrance. The fragrance smelled like a t-shirt worn against skin. My idea: let the box design feel like a t-shirt. Soft to the touch, the box is blind-debossed on uncoated paper.

  Communication Arts Design Award

  

• GAPCOLOR

  GAPCOLOR

  Design-directed the whole new look of Gap's cosmetic line to have sleek, black components; clean, white packaging; and a signature crescent shape for the eye and lip product. Innovation: Color sticker on the front of the box added design element while revealing the color of the product inside.

  AIGA Award for Packaging

  

• GAPSCENT

  GAPSCENT

  Art directed redesign of the fragrance line and fixture presentation. The goal was to create an entire product line that would be sophisticated yet hip, with Gap's minimalist aesthetic. The innovation: The EDT box was designed with two front faces: one side white, the other with color to give merchandising an easy way to add color to the presentation.

  

• GAPCOLOR COSMETICS

  GAPCOLOR COSMETICS

  Every season a new item was introduced as a “seasonal” must-have. Worked with vendors to select components to give new life to the collection. Hundreds of new products were created every year.

  

• GAP MEN'S

  GAP MEN'S UNDERWEAR SYSTEM

  Designed new packaging system for Men's Underwear hanging wall presentation. System had to look good as a unit (clean + simple), be easy to shop (product + size in plain view), and work for underwear (hermetically sealed). Art directed photoshoot for men's underwear with Pablo Alfaro.

  

• GAPBODY VALENTINE'S

  GAPBODY VALENTINE GIFTSET

  Merchant group was looking for a new way to package the seasonal valentine gift underwear and pajamas. Designed to feel like a hand-made card, this innovative and fun solution from kraft paper had built-in cards and was a huge hit.

  

• GAP 1969

  GAP 1969 JEANS HANGTAG

  Every season the merchants needed a fresh approach to the hangtag system for the season's hippest jeans but always at a low cost. This tag system was designed on kraft paper in two parts with grommet to look cool, but also made it easy put the various fit styles with all the wash styles together affordably.

  

• GAP BAGS

  GAP CITY & TRAVEL BAGS

  Gap needed a facelift to their hangtag system. Art directed the idea to use illustrations inside to let consumer understand how technical the bags were, and at the same time created a beautiful system to mirror the design and style of the bag.

  

• NEWBORN GIFTSETS

  BABYGAP NEWBORN GIFTSETS

  Art directed the packaging idea for simple, affordable yet beautiful packaging, ready to give as gift.

  

• NATURE'S CURE

  NATURE'S CURE

  Art directed and designed a packaging system for this mass-market company. The idea was to make the product look as beautiful as the high-end brands but allow the mass customer to buy this product off the shelf. Innovation: Clear packaging with minimalist design made it stand out on an otherwise colorful and cluttered shelf.

  

• ECO KID KIT

  ECO KID KIT

  Designed the entire product package for a Starbucks kit for kids using recycled papers, reusable pieces and eco-friendly inks. Art directed illustrator Lisa Adams who created the color, cover drawings. Kit includes two booklets, How-to-Go-Eco cards, a coloring book, crayons and box.

  [ INSIGHT EDITIONS ]

  

MUSIC + ART

• SAFE IN THE ARMS

  SAFE IN THE ARMS

  Worked closely with musician and author, Lisa Rafel to design Safe in the Arms of Love, CD and Book Set. Selected the Norwegian illustrator Anne Kristin Hagesaether for her painterly style. Sourced photography.

  Released 2011

  [ LISA RAFEL, WISE PARENTING PRESS ]

  

• VARIOUS ARTISTS

  VARIOUS ARTISTS

  CD Cover designs proposed for various artists.

  [ PROPOSED ]

  

• BOCA

  BOCA

  Designed the CD packaging for the Best of College A cappella, BOCA, a compilation. Worked closely with producer, Deke Sharon to create the packaging. Sourced all images.

  [ DEKE SHARON, BOCA ]

  

• LOVEFEST

  LOVEFEST

  Designed flyer for LoveFest, the music festival, produced by, Kid Beyond. Created photo-illustration.

  [ KID BEYOND ]

  

• INSANE PORTRAIT

  INSANE PORTRAIT

  Designed film flyer for Insane Portrait, a film by Fabrizio Terranova about blind artist, Josée Andrei.

  [ MICHIGAN FILMS ]

  

ART DIRECTION

• YOGA JOURNAL MOM & BABY

  YOGA JOURNAL MOM & BABY

  Art directed photoshoot on location for article about “Mom & Baby Yoga”.

  

• GAPBODY SPRING

  GAPBODY SPRING

  Art directed photographer Pablo Alfaro in order to create a new feeling for GapBody imagery: it's okay to be sexy. Worked closely with Alfaro to select models, create style and produce movement in images. Best part was always coming home with a stack of great polaroids. Worked at Smashbox in Los Angeles.

  

• GAPBODY SUMMER

  GAPBODY SUMMER

  Art directed Christian Witkin to create a different sort of image campaign for GapBody that would feel clean and hip, and a bit heroic to blend well with the other Gap brands' imagery. Cast models. Worked at Chelsea Studios in New York.

  

• GAPBODY FALL

  GAPBODY FALL

  Notorious as a clean and pure brand, this GapBody campaign introduced some interaction between the sexes. Steam! Art directed Lorenzo Algius to create a feeling of gentle sensuality. Cast models. Worked on location in Los Angeles.

  

• GAPBODY ICONIC

  GAPBODY ICONIC

  Art directed Pablo Alfaro to create many GapBody images for men and women — for packaging and menu boards to elegantly show product. Worked closely with Alfaro, developing a great collaboration resulting in a whole new fresh look for GapBody. And yes, there were lots and lots of good looking people in their underwear!

  

WEB

• LOVE PROJECT

  LOVE PROJECT

  Designed website for this San Francisco street art project, the Love Project.

  

• WHO ARE WE?

  WHO ARE WE?

  Designed website for this art project, Who Are We?, exploring who lives and works in the Potrero Hill neighborhood.

  

• EO

  EO

  Designed clean, modern and spacious web concepts for EO where an editorial image opens the site, and navigation becomes more direct and simple.

  

• FLAX

  FLAX

  Re-designed Flax's existing website to make it both fun and easier to shop.

  [ GROOVE 11 ]

  

IDENTITY

• G - FRAGRANCE FOR MEN

  G - FRAGRANCE FOR MEN

  With a name like “G”, it needed to be simple, yet masculine, and also say, Gap brand.

  Communication Arts Design Award

  

• HILCIAS

  HILCIAS

  Designed logo, business card, letter and t-shirt.

  www.hilciaspainting.com

  

• AMERICAN CUPCAKE

  AMERICAN CUPCAKE

  Designed a brand look and feel for an emerging cupcake bakery wanting to appeal to a hip customer.

  

/ / / / / / / / / / / / / /

• New York Blackout of 2003

  The image used as my masthead was taken Friday, August 15, 2003. It's a day I'll never forget. Working on assignment for the Gap, I was in elevator with three colleagues when the lights went out and the elevator stopped. Needless to say my heart was in my throat. After about 20 seconds, a back-up generator kicked on. The building was evacuated. We spilled into the street with thousands of others. We walked 50 blocks back to our hotel as subways, taxis and cars were at a standstill. Once we all realized it was not a terrorist attack, it was a great excuse for good cheer: there was lots of laughing, stopping for a cold beer, and of course, walking barefoot.

  http://www.nytimes.com/2003/08/15/nyregion/15STUC.html

  

ABOUT

• Jennifer Durrant Design is an award-winning design studio specializing in book and packaging design. With nearly two decades of experience, Jennifer offers expertise and simplicity achieved through the melding of thought and design. For large and small projects, she frequently collaborates with a team of specialists including copywriters, printers, photographers, illustrators, and web programmers.

  She has worked with dozens of publishers and corporate clients including Gap, Westfield, Estee Lauder, Design Within Reach, Lucas Film, McGraw Hill, Palace Press, Yoga Journal. Whether it's a 250-page coffee table book, a corporate employee handbook or the packaging and identity for a fragrance line, Jennifer delivers innovative and beautiful design.

  Her professional experience includes a diverse range of creative projects: art directing image campaigns, designing marketing collateral, signage systems, websites and packaging for fragrance, toys, underwear, gifts.

  Please feel free to contact the studio if you have any questions regarding the design process, rates, or would like more information.

TESTIMONIALS

• “Jennifer took seriously the challenge of re-branding our successful Above book series with our latest book, Above Portland. She created a design that is sophisticated yet accessible, modern but somehow classic at the same time. Jennifer was a true pleasure to work with, never overbearing and always on top of the task at hand. I hope to work with her on many more books to come.” Chris Gruener, Publisher, Cameron+Company

  “Jennifer did a fabulous job on our book Safe in the Arms of Love. Her artistic sense and aesthetic sensibility shows beautifully throughout the book and we are excited to bring this product to the world. We enjoyed collaborating with her, and we will work with her on our next book.” David Surrenda, Publisher, Wise Parenting Press

  “With Jennifer Durrant you get low key and high voltage in the best possible combination. Talented, massively experienced and FUN, she jumps in feet first and doesn't let up until the work is finished ... and finished well. Forward thinking and forward moving, you couldn't ask for a better designer whether it's branding, pop culture, memoirs or toys, she can tackle it all.” Lisa Fitzpatrick, Senior Editor, Palace Press

  “We quit our agency and hired Jenn. Single-handedly, she beautifully designed and produced all of our marketing collateral. We love working with her. She's creative, quick and works with our budget.” Annie Jackson, Marketing Director, Estee Lauder / Rodan and Fields

  “We hired Jennifer because we needed fresh thinking for a new line of skin care products targeting a new audience for us. We were very impressed by the creativity she brought to the concepts. She presented multiple directions, each of which were unique, impactful and on-strategy. The designs were finalized in a professional, timely and cost-effective manner and we're thrilled with the outcome.” Dana Doron, Vice-President Marketing, Nature's Cure

  “Every season, we created dozens and dozens of products for four brands. Jennifer brought exhaustive creativity and vision to the packaging of each and every one.” Patti Cazzato, Senior Vice President, Gap

  “Jennifer juggles moving design briefs, odd clients, deadlines, color, content, typographical niceties. She does an extraordinary act. Did I mention she's talented and easy to work with? Oh, and extremely delightful. Check her out.” Iain Morris, Creative Director, Palace Press

  “I have worked with Jennifer on several complex print projects. She brings a lot of thought and ideas to each design solution. On top of her amazing creative talent, Jennifer is very personable and a true pleasure to work with.” Allison Shanks, Director of Creative Services, Westfield

CLIENT LIST

• • Cameron+Company
  • New World Library
  • Weldon Owen
  • McGraw Hill
  • Palace Press
  • Vibrant Nation
  • Lucas Film
  • Westfield
  • Design Within Reach
  • Nature's Cure
  • Yoga Journal
  • Gap
  • GapBody
  • GapKids
  • BabyGap
  • OldNavy
  • Streetside Stories
  • Banana Republic
  • Nancy Boy
  • Kid Beyond
  • Hilcias

CONTACT

• vasb@wraavsreqheenag.pbz

  415 279 9081

LINKS

• PHOTOGRAPHY BY JENNIFER

  • who are we?
  • personal landmarks

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